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Contributors: Douglas McIntyre Jon C. Ogg

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Wednesday, July 26, 2006

How to Curb Click Fraud

Stock Tickers: GOOG, YHOO, MSFT, TWX

How can an ad behemoth help fight click fraud? Simply by showing an estimated amount of click fraud to each party. That is what Google will now do. This seems like a straight approach to the problem, and you only wonder why this wasn't the immediate solution.

Google (GOOG) plans simply to start telling companies how often users suspiciously click on their ads fraudulently and/or accidentally to curb the issues around click fraud. These clients end up paying each time that people or web spiders click on their ads. There have even been times that competitors of one company have gone out and clicked all the ads that their rivals have in an effort to suck up all of the competitor advertising budgets.

Marketers and individual businesses have complained that Google, Yahoo!, MSN, AOL and other Internet search providers have done little to nothing to police this. Hopefully this will help a serious issue.

Jon C. Ogg
July 26, 2006

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