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Tuesday, August 08, 2006

XM Sports All Day All Night

XM Satellite Radio (XMSR) announced the launch of "XM Sports Nation," a dedicated 24-hour sports news and talk channel. The programming lineup for XMSN (XM channel 143) will incorporate existing XM-produced series, including shows hosted by Dale Earnhardt, Jr., Jimmie Johnson, Cal Ripken, Jr., Coach Mike Krzyzewski, James Carville and Luke Russert. To complement XM's original sports programming, XM Sports Nation will feature popular content from Sporting News Radio, including shows from Tim Brando, Tony Bruno and Troy Aikman, among others. The channel will debut on XM's programming lineup August 28.

This should be a very good addition to the XM scheduling, but it is really surprising that it had not happened yet.

XMSR is up $0.02 at $11.51; while competitor Sirius (SIRI) is up $0.09 at $3.90.

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