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Thursday, October 26, 2006

Cramer Thinks Buffalo Wild Wings Is Hot Sauce

Cramer also discussed a situation where he wondered if it was too late, or the end of the beginning. Buffalo Wild Wings (BWLD) rose a huge 20% after earnings and it is still a Buy at $50.00. He said it is even more of a Buy at $50 than it was at $42, and even though that sounds weird it is true.

He said its small $500 million market cap and small float of only 7.4 million shares. He said there were many shorts going into the earnings. Cramer said if you are very conservative or nervous then this is a "Don't Buy!". The company doesn't give quarterly guidance, and they don't set targets.

Cramer did a taste test and said the Buffalo Wild Wings are hotter than Hooters and they are branding themselves as a family wings place. He said this is a family friendly place you can eat wings at Sober and with kids....unheard of previously. He says the sauce is the difference from this and others because they have 14 sauces and only 24% of sales actually came from wings. He said this is a regional to national story. They are in 36 states with only 400 stores, but most are in the Midwest. He said you even get more growth here than you do with Panera.

Cramer said you better only buy on limit orders and on pullbacks, and again said not to buy it in after-hours.

Jon C. Ogg
October 26, 2006
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