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Sunday, October 08, 2006

Weekend Edition: Sirius Catching Up to XM Satellite Radio

XM Satellite Radio (XMSR) subscriber adds in Q3 were 285,000, giving it 7.185 million subscribers; maintains its prior 7.7-8.2 million subscribers by year-end.

XM no longer includes certain rental car fleets (approximately 20,000 subscriptions) in its subscription total. This change is a result of a new marketing program that XM recently implemented with certain rental fleet partners for 2007 model year vehicles.

Sirius Stellite Radio (SIRI) added 441,101 subscribers in the quarter, giving it 5,119,308 subscribers. Sirius also reiterated its guidance of 6.3 million subscribers by year-end 2006.

Because there was no increase in subscriber guidance and not even a bump up on the lower-end at XM, XMSR is trading down almost 3% pre-market on light volume. With SIRI closing some of the year-end lead on XMSR, it is trading up 2.2% on active volume.

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