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Monday, November 13, 2006

Apple Takes IBM General Counsel for Stronger Intellectual Property Protection

Stock Tickers: AAPL, IBM

Apple (AAPL) has hired away the general counsel of IBM (IBM) for its own general counsel. Donald Rosenberg had been with IBM for some 30 years, but was just named general counsel at IBM back in early 2006. Prior to being the general counsel at IBM, he was the manager of IBM's litigation activities. Rosenberg will report to Steve Jobs with the title Senior Vice President & General Counsel.

Rosenberg brings a history of overseeing litigation, intellectual property protection, securities, Department of Justice and SEC negotiations, and policy.

While most articles are noting that he is joining weeks after Apple confessed that Steve Jobs knew of options irregularities, the focus here may be more sweeping than any single event. Most expect Jobs to escape the options probe without losing his head. This may be a more aggressive stance that the company is taking to protect its intellectual properties and to make easier negotiations with competitors and partners alike as the company has taken the lead in digital music and as it has been storming directly into all digital media.

Jon C. Ogg
November 13, 2006
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