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Saturday, March 11, 2006

Apollo Group (Part II) Change the Name And The Game


One of the issues that analyst coverage of Apollo (NASD:APOL) consistently overlooks is the recent elimination of the so-called "50/50 rule", which no longer hampers institutions that offer more than 50 percent of college courses online by having their share of student aid reduced. Bricks and mortar are expensive. Apollo now has a clear field to increase the higher margin online portion of their business. It's a big deal.

And, a suggestion to the new management at Apollo. No one knows what Apollo is. The University of Phoenix is one of the most well-known brands in higher education. Change the company's name and get some real equity out of your name.
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