Google Gets Creative (GOOG)
:By Yaser Anwar of Equity Investment Ideas
The concept of interactive TV in a two-screen environment. Meaning with the TV and either a computer or web-enabled portable device.
The Pew Internet & American Life Project reports that 17% of Americans were online when they last watched TV.
The service goes something like this: Jane watches TV with her laptop nearby. When she clicks over to a particular program her laptop "hears" a snippet of the audio, matches it to its database of audio samples, and identifies it as a particular episode.
From there, it creates an ad-hoc social community of other viewers watching the same thing, so Jane can discuss the broadcast on message boards and view complementary content -- a gossip column about the characters' real-life antics or photos of the cast at the Emmys. When a commercial for Steve Carrell's latest film interrupts the show, the computer picks up the audio and serves an ad listing the nearest theater and showtimes.
Their system doesn't rely on connecting the PC to the TV through a cord or wireless connection, but instead uses an ambient audio "listening" technology using the microphone commonly installed on new computers.
Source: Advertising Age
http://equityinvestmentideas.blogspot.com/
The concept of interactive TV in a two-screen environment. Meaning with the TV and either a computer or web-enabled portable device.
The Pew Internet & American Life Project reports that 17% of Americans were online when they last watched TV.
The service goes something like this: Jane watches TV with her laptop nearby. When she clicks over to a particular program her laptop "hears" a snippet of the audio, matches it to its database of audio samples, and identifies it as a particular episode.
From there, it creates an ad-hoc social community of other viewers watching the same thing, so Jane can discuss the broadcast on message boards and view complementary content -- a gossip column about the characters' real-life antics or photos of the cast at the Emmys. When a commercial for Steve Carrell's latest film interrupts the show, the computer picks up the audio and serves an ad listing the nearest theater and showtimes.
Their system doesn't rely on connecting the PC to the TV through a cord or wireless connection, but instead uses an ambient audio "listening" technology using the microphone commonly installed on new computers.
Source: Advertising Age
http://equityinvestmentideas.blogspot.com/
posted by douglas mcintyre at 9:00 AM
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