HOTT is NOTT

From Value Discipline
Hot Topic (HOTT) reported its July comps this morning. Same store sales were down 7.2%.

Hot Topic is a retail chain that focuses on that most fickle of consumers, the teenager selling her/him apparel. accessories, music, and gifts. Women's apparel showed a positive comp whereas everything else continued to be negative.

What is disturbing is that comparisons really are getting quite easy, yet management seems to be unable to turn things around.

Check out these same-store-sales trends:

........2006.........................2005
Jan -1%..........................-3%
Feb -8%..........................0%
Mar -13%.......................+5%
Apr -7%..........................-2%
May -6%........................-2%
June -3%........................-3%
July -7%.........................-5%
Aug .................................-7%
Sept................................-6%
Oct..................................-6%
Nov...................................0%
Dec..................................-6%

As an alte kacker, I am hardly the best judge of Hot Topic's stores or whether they understand today's teen. There does not appear to be anything in the assortment that is driving sales according to a couple of store managers I have contacted.

Sticking to my own circle of competence, I did a quick comparison of HOTT versus Claires (CLE) another retailer with significant teen sales but a much broader base and far more encouraging fundamentals.

Please see my prior write-up on Claire's Stores.


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