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Monday, October 16, 2006

The Ad Market (YHOO)(JRC)(GCI)

By William Trent CFA of Stock Market Beat

Yahoo will issue its third-quarter report on Tuesday, Oct. 17, after the close of U.S. markets, while Google reports on Thursday. What are old media benchmarks saying about the state of the ad market?National, local and classified revenue fell in September due to weakness in the help-wanted, automotive, department store, grocery, and the consumer electronics sectors, Gannett (GCI) said.

Journal Register (JRC) noted on their conference call that “Our third quarter financial results reflected the continued soft overall advertising environment. Particularly, in our Michigan cluster as a result of the slowdown in the auto industry.”

This week we’ll see if it is old media vs. new media or if it is a general advertising slowdown.

The author may hold a position in the securities discussed. A current list of the author's holdings is available here.

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